Archive for 'Blog'

Trust in leadership is at crisis level

Trust in leadership is at crisis level

Edelman recently released its 2013 Edelman Trust Barometer report which gauges the public’s trust about business, government, and other institutions. The results of this report reinforces the idea that we are in the midst of paradigm shift, where stakeholders are demanding more accountability and are taking over the drivers seat. No longer is the public taking leaders at their word alone. They want proof and they want to be involved in the decision-making.

Some of the highlights of the ...

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Why public relations is becoming increasingly more important

Why public relations is becoming increasingly more important

On January 15, the public relations world lost a pioneer.  In 1952, Dan Edelman, founder of the worlds largest public relations firm, Edelman, launched his Chicago firm based on the belief that  public relations was a better, more cost-effective way to market a brand and manage reputation than advertising.

Sixty-one years later, the public relations field has exploded. Brands have come to accept that PR is an integral part of marketing. With the invention of the internet, social media, blogs, and ...

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Lance Armstrong’s interview with Oprah didn’t help

Lance Armstrong’s interview with Oprah didn’t help

After years of denying and blatantly lying about doping allegations, cyclist Lance Armstrong decided to partially come clean in a two-part interview with Oprah Winfrey. In typical Lance Armstrong fashion (over-the-top and ego-driven), news of his confession dominated the headlines all week leading up to the two-part interview and became a media frenzy and circus.

While he admitted to doping on each of his seven Toure de France victories, he refused to give specific details on how he did it or ...

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2013 Event trends are all about technology and cutting cost

2013 Event trends are all about technology and cutting cost

2013 will be all about digital and mobile communication for corporate events. According to Special Events Magazine’s 11th annual “50 Top Event Planning Companies” companies will continue to cut cost while increasing ways to engage with consumers.

Some highlights from corporate planners include:

On Technology

“The biggest influencer today is the overwhelming shift of media consumption to digital and mobile channels. Event attendees will almost always turn to their mobile device when sharing their experience, and whether they’re posting photos to Facebook or ...

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Top 10 PR disasters and embarrassing moments of 2012

Top 10 PR disasters and embarrassing moments of 2012

This year, we have seen a number of scandals, gaffes, and flat out embarrassing moments. With the 2012 presidential election, there were plenty of political PR disasters and slip-ups. There were also a number of social and media campaigns that backfired and caused unexpected results.   We devised a list of some of the most talked about PR moments of 2012.

10. Kathie Lee Gifford forgets to do her homework

Asking about the well-being of a dead person is probably one of ...

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The tax incentive debate continues

The tax incentive debate continues

 

A few weeks ago, the New York Times ran a series entitled United States of Subsidies.  In it, the newspaper examined business incentives and their impact on jobs and local economies across the US, and determined that states, cities, and counties gave away a combined estimated $80 billion in incentives. While this subject has been discussed among economists and economic development professionals for years, this is the first time that the mainstream ...

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Clayton County embarks upon new economic development plan

Clayton County embarks upon new economic development plan

On Thursday, December 6th, I had the opportunity to attend a community forum to discuss Clayton County’s new Strategic Economic Development Plan presented by representatives from Georgia Tech’s Enterprise Innovation Institute. During the discussions, residents were engaged and seemed rather hopeful.  However, it was the sideline conversations at the end of the session that spoke volumes about whether or not residents believed this plan would ever get implemented. Their concerns were deeply rooted in the long-standing, ongoing political feuds and ...

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Get connected!

Get connected!

2013 is approaching! If you haven’t done so, get connected with TSmith Agency! Sign up to receive our quarterly newsletters, like us on our Facebook page, follow us on Twitter, RSS, and Youtube so that you can Resonate, Recreate, and Rejuvenate!

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Featured Service: Nonprofit PR & Events

Featured Service: Nonprofit PR & Events

In 2011, more than 10,000 Georgia nonprofit organizations lost their tax-exempt status. For some, it was simply a filing oversight, but unfortunately, for the vast majority of them, they became defunct. Don’t let this happen your organization! In this tough economic climate, nonprofits are scrambling to secure resources. Let us help you to tell your story and connect your organization. Read more

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Moving forward in economic development in 2012

Moving forward in economic development in 2012

Aggressive, but prudent. That’s the phrase to describe how to move forward in 2012. While every state, region, and community can identify positive projects that will materialize within the next year, there are some general changes that are taking place and creating a new opportunities. Read more

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